Pokerstars: I'm In

PokerStars launches a new TV advert celebrating Brazilian football star Neymar Jr’s move into the role of Cultural Ambassador for the brand. Neymar Jr continues his partnership with the world’s largest online poker site PokerStars in a new multi-channel marketing campaign which sees him shaking up the poker scene with a series of exciting experiences for the PokerStars community. Giving a hint of what’s to come in the partnership, the ad builds excitement for the passion and creativity Neymar Jr will bring to the poker world with his new role. The story starts at a big Pokerstars event with Neymar Jr passing a chip to a hotel security guard who’s just finished his shift and then sets off a chain reaction as the chip is passed to other players in different scenarios. It finishes with the very same chip being presented back to Neymar Jr at a poker event, acting as a metaphor for word of mouth and his love of poker spreading through the community. The Chain Reaction campaign features a series of vignettes for online, including a 30 second ad which will debut today and is another step in PokerStars.net’s mission to become a globally recognised entertainment brand.