Heinz Ketchup: It Has To Be

When it comes to ketchup, it has to be Heinz. That’s the thinking that inspired Heinz’s stunning visuals in its new print and digital campaign. This campaign is the latest in a series of creative work that has explored Heinz’s category leadership. Famous for its slow pouring ketchup, which has come to life as an all-red ketchup puzzle, and recently, as the world’s slowest loading website, Heinz continues to tout its icon status with ads that highlight its keystone logo in a delicious new way. The creative from Rethink shows food that Heinz pairs best with in the shape of the Heinz keystone. With no additional branding, it’s a move few brands could pull off.