Alfa-Bank Ukraine: Old New Calendar

Old New Calendar: how a Ukrainian bank rethought corporate calendars into an upcycling art project Together with Alfa-Bank Ukraine bickerstaff. 384 created the "Old New Calendar" project that helped trees to celebrate New Year eve in a forest, not in a printing house. There is a problem: in Ukraine a lot of big companies produce paper staff like flyers, booklets, calendars. For Alfa-Bank Ukraine agency proposed not print new calendars, but reuse old. As a business bank saves and increases money, but as a brand they think about saving in general.

bickerstaff.658 found old calendars that are similar to 2021 and presented them to bank clients as a clever New Year’s souvenirs. The years are cyclical and 1965, 1971, 1982, 1993, 1999, 2010 are identical day to day by 2021. They also scanned all of 2112 old calendars and posted them on the web-gallery https://oldnewcalendar.com/en/.

Old New Calendar — is a real history of ukrainian visual art. Because calendars are something like a mirror of visual trends in a country. As a result the bank saved and increased not only trees, but ukrainian cultural DNA too.

All of the money saved from old calendars, bank gave to Amosov National Institute of Cardiovascular Surgery (Kyiv, Ukraine). That means old calendars saved not only trees, but people's lives too.

“Old New Calendar” project shows how creative thinking can make something ordinary and familiar — into useful, beautiful and even kind.