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Top 6: April 9th 2008
Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which launches with a contest where guys can dob in mates who use soap, posting their friends on ‘the wall of … read moreshame’. It also features a 2 minute web film showing the squad in action. Says ECD Dave Johnson: “Positioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly A ludicrous idea, but one that’s perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the ‘wall of shame’ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.”
read less...Web film director: David Jagoda @ DCN Nominees
Mark ashley-Wilson, Head of Interactive
Interactive Art Director: Damian Simpkins
Website Designer: Han Lee
Website Developer: Masami Iida
Head of Production: Lisa Brown
Producer: Nicola Rose
Music: Noise International
Music: Noise International
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