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Woodie’s Ireland: New Best Friend
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The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The Rothco team tapped into the shoot via a secure live feed which also incorporated The Sweet Shop director, Mark Albiston, all the way from New Zealand. The lead TVC, which airs on 25th April, 2021, will be supported across multiple channels including VoD platforms and social media, while other elements of the ‘New Best Friend’ campaign will be live across radio, digital audio, digital display, regional print and activations happening across stores. The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The Rothco team tapped into the shoot via a secure live feed which also incorporated The Sweet Shop director, Mark Albiston, all the way from New Zealand. The lead TVC, which airs on 25th April, 2021, will be supported across multiple channels including VoD platforms and social media, while other elements of the ‘New Best Friend’ campaign will be live across radio, digital audio, digital display, regional print and activations happening across stores.
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