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The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The Rothco team tapped into the shoot via a secure live feed which … read morealso incorporated The Sweet Shop director, Mark Albiston, all the way from New Zealand. The lead TVC, which airs on 25th April, 2021, will be supported across multiple channels including VoD platforms and social media, while other elements of the ‘New Best Friend’ campaign will be live across radio, digital audio, digital display, regional print and activations happening across stores. The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The Rothco team tapped into the shoot via a secure live feed which also incorporated The Sweet Shop director, Mark Albiston, all the way from New Zealand. The lead TVC, which airs on 25th April, 2021, will be supported across multiple channels including VoD platforms and social media, while other elements of the ‘New Best Friend’ campaign will be live across radio, digital audio, digital display, regional print and activations happening across stores.
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Credits
Other credits
Account Director: Emily Lyons
Account Executive: Anna Byrne
Account Manager: Amy Harrington
Strategy: Joe Ronan, Lucy Remitz
Photographer: Doreen Kilfeather
Post House: Tenthree
Sound: Screen Scene
Client
Marketing & Digital Director : Suzanne Quinn
Head of Marketing : Hilda Lyon
Head of Digital and CRM : Caroline Coughlan
Brand and Communication Manager : Rachael McKenna
Brand and Communications Executive : Hannah Armstrong
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