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Top 6: May 10th 2023
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Woodie's Ireland: LarryTop 6: May 10th 2023
On every street there’s the neighbour with the long ladder, wheelbarrow, or lawnmower - a handy practical object that gets passed around the neighbourhood whenever it’s needed. The latest creative campaign for Woodie’s from Droga5 Dublin, part of Accenture Song, takes a look at the unique position these objects (and their owners) can have on their street, in bringing neighbours together to love where they live. In the new creative campaign, which airs this May bank holiday weekend, we meet ‘Larry’, who is known across the neighbourhood, a pillar of the community, a lifesaver… he’s also a ladder. After writing his name on the ladder some time ago, the original, human Larry has been almost replaced by his metal counterpart who helps neighbours across this tight knit community to get the job done. The campaign inspires people to extend acts of homemaking beyond their own four walls, making neighbours feel more at home with each other. Larry the ladder tells the story of the power of a simple household object, bringing a whole community together.
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