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Sprite: Dream
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Sprite’s new TV ad "Dreams,”"which draws inspiration from the famous Langston Hughes poem by the same name and is part of the brand’s “Equity” initiative. The spot showcases young Black creators’ resilience and the process of creators’ dream projects coming to life during the 2020 quarantine, while reinforcing Sprite’s commitment to inspiring, highlighting and supporting the dreams of young Black creators. To create "Dreams," Sprite worked with a diverse group of up-and-coming creators to prominently feature them honing their respective crafts throughout the spot.
HEAD OF INTEGRATED PRODUCTION: Nick Setounski Related |
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