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Sprite is ringing in the holiday season with a new holiday commercial celebrating Black families – both kith and kin. Directed by comedian Eric André, the 'Sprite Holiday Special' is a modern take on the old school holiday special with skits starring Black actors and improv artists. This is the first time André has directed a commercial, and the first time he’s worked with Sprite. Fans may remember that André shared his love for Sprite as he rollerbladed around NYC in a 2016 sketch for The Eric Andre Show, making it all the more exciting that he directed his first commercial with the brand. The campaign was created by W+K New York, and produced by Bullitt.
Credits
Other credits
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
ACCOUNT DIRECTOR: Samantha Wagner
ACCOUNT SUPERVISOR: Heléna Brooks
ACCOUNT EXECUTIVE: Abby Hall
PROJECT MANAGER: Nicole Lopez
SENIOR STRATEGIST: Donovan Triplett
STRATEGIST: David Fraser
COMMUNICATIONS STRATEGY DIRECTOR: Branden Bouvia
COMMUNICATIONS PLANNER: Hannah Ward
BUSINESS AFFAIRS MANAGER: Joshua Christie
TRAFFIC DIRECTOR: Sonia Bisono
TRAFFIC COORDINATOR: Jackie Crane
DIGITAL FORMATTING: Ben Vaughn
CREATIVE SERVICES DIRECTOR: Chris Whalley
PRINT PRODUCERS: David Niblick, Leigh Ann Dykes
STUDIO MANAGER: Jill Kearton
STUDIO ARTIST: Steve Quint
RETOUCHING: Kevin Walker, Jesse Corninella
Production
PRODUCTION MANAGER: Sari Thayer
PRODUCTION COORDINATOR: Sheki Ebron
PRODUCTION DESIGNER: Jerrod Littlejohn
EDITORIAL COMPANY: Arcade Edit NY
EDITOR: Ali Mao
EXECUTIVE PRODUCER: Sila Soyer
POST PRODUCER: Arlene Perez
EDITORIAL ASSISTANT: Lucas Ferreira
FINISHING COMPANY: The Mill NY
EXECUTIVE PRODUCER: Clairellen Wallin
Producer: Ija Ochoa
Creative Director: Nathan Kane
2D Lead: Anton Anderson
2D Assist: Jeeeun Lee
COLOR COMPANY: MPC LA
Colourist: Ricky Gausis
Colour Producer: Ivana Banh
AUDIO POST Sonic Union
MIXER & SOUND DESIGN: Steve Rosen
PRODUCER: Justine Cortale
PHOTOGRAPHER: Brittany Bravo
FILM MUSIC
ARTIST: Isaac Wang
PUBLISHER: Sounds Delicious
TRACK: IW
ARTIST: Charles Foltz
PUBLISHER: Sounds Delicious
TRACK: Foltz
ARTIST: James Brody
PUBLISHER: Sounds Delicious
TRACK: JB
ARTIST: Dan Mufson
PUBLISHER: Sounds Delicious
TRACK: DM
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