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Jose Cuervo: Tipsy For Cinco
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The new campaign titled “Tipsy for Cinco” builds off of the success of last year’s Cinco de Mayo campaign “Cinco To Go” that encouraged fans to celebrate by ordering food from independent Mexican restaurants during the pandemic. This year, Jose Cuervo is urging fans to go big with tips for delivery drivers. According to MarketWatch, the pandemic has more than doubled the food delivery app business, but unfortunately, the drivers who make all of this possible are not reaping much of the benefits. The “Tipsy for Cinco” campaign encourages consumers to tip their delivery people generously. Those who tip 20% or more on their Cinco de Mayo meal have the chance to get the whole check covered by Jose Cuervo. The light-hearted spot created via Mekanism invites consumers to stay “tipsy” all Cinco de Mayo long. For the chance to have Cuervo foot the bill on your Cinco de Mayo meal , just tweet a photo of your receipt that includes a tip of 20% or more alongside the hashtag #TipsyForCinco. For the second year in a row, daily winners will be randomly selected and reimbursed for their food order through Venmo. #TipsyForCinco will be running from April 27 through May 31 and Cuervo will reimburse thousands of meals for fans who generously tip their delivery person. To further amplify this campaign, Jose Cuervo has partnered with rapper J-Kwon, known for his legendary 2004 single Tipsy, to encourage fans to participate in the Tipsy For Cinco challenge.
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