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Jose Cuervo: Tip It ForwardThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Mekanism's third annual Cinco de Mayo campaign with Cuervo is called ''Tip It Forward,'' a program that not only rewards people who celebrate Cinco by drinking tequila, but changes Cinco from a holiday about tipping back drinks to one about tipping forward. The cheeky spots, directed by Pete Marquis (a former bartender himself), use a series of humorous tactics (puppies, string quartets, and UFC fighter Kevin Holland) to persuade/guilt consumers into tipping their bartenders.
Brand Team: Jose Cuervo |
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