TV ad: Jose Cuervo: Tip It Forward

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Mekanism's third annual Cinco de Mayo campaign with Cuervo is called ''Tip It Forward,'' a program that not only rewards people who celebrate Cinco by drinking tequila, but changes Cinco from a holiday about tipping back drinks to one about tipping forward. The cheeky spots, directed by Pete Marquis (a former bartender himself), use a series of humorous tactics (puppies, string quartets, and UFC fighter Kevin Holland) to persuade/guilt consumers into tipping their bartenders.

Category Drinks, alcoholic
URL https://cuervo.com/tip-it-forward/
Client Jose Cuervo
Agency Mekanism
Country United States of America
Uploaded 10 May, 2022

Credits

Executive Creative Director
David Horowitz
Creative Director
Victor Monclus
Assoc Creative Director
Tim Noble
Assoc Creative Director
Aimee Brodbeck
Producer
Rinny Shim
Senior Producer
Shakil Uddin
Senior Producer
Emily Jaslove
Junior Art Director
Nuri Park

Other credits

Brand Team: Jose Cuervo

Chief Marketing Officer: Lander Otegui

Group Brand Director: Felix Palau

Group Communications Director: Jennifer Webb

Brand Director: Alexander Conison

Senior Brand Manager: Marco Serino

Senior Media Manager: Liam Herlihy

Senior Public Relations Manager: Amy Jackson

Agency

Co-Founder & CEO: Jason Harris

Design Director: Philip Cheaney

Director of Animation: Richard Krolewicz

Managing Director: Tor Edwards

Group Brand Director: Jonica Reed

Brand Director: Alla Makagon

Brand Supervisor: Barbara Bell

Head of Production: Blake Jones

Head of Business Affairs: Keri Catanzano

Chief Strategy Officer: Ambika Pai

Group Strategy Director: Ben Philips

Senior Strategist: Hannah Lewman

Associate Communications Strategy Director: Mani Schlisser

Director of Project Management: Sean Gilleylen

Jose Cuervo: Tip It Forward

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Jose Cuervo: Tip It Forward

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