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Jose Cuervo: Tip It Forward
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Mekanism's third annual Cinco de Mayo campaign with Cuervo is called ''Tip It Forward,'' a program that not only rewards people who celebrate Cinco by drinking tequila, but changes Cinco from a holiday about tipping back drinks to one about tipping forward. The cheeky spots, directed by Pete Marquis (a former bartender himself), use a series of humorous tactics (puppies, string quartets, and UFC fighter Kevin Holland) to persuade/guilt consumers into tipping their bartenders.
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