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Web Film

Meitra Hospital: Happiness comes to those who look for it.


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The year that went by, was a mixed bag of a whole lot of emotions, questions & expectations. And everyone was looking at healthcare, hospitals, health workers across the world for a sign of reassurance. Each and everyone associated with healthcare has worked tirelessly, selflessly to bring everyone back from the agonies that one microorganism has caused to the world in the last one year. As an advanced tertiary care hospital brand in Kerala that touches millions of lives each year; it was Meitra's fundamental duty to inspire people to not give up on hope. It was our duty to remind people that happiness still waits for them in the smallest of the everyday moments of life. All they need to do is start looking for it. The purpose of the film was to bring a feeling of positivity, raise the sinking spirits and change the mood. This thinking gave rise to a whole new spirit for the hospital - Health, Hope, Happiness. We knew that to pull the world together, we need to push ourselves harder. And it should first begin by inspiring people to keep looking for happiness in their everyday lives, instead of waiting for it to come on its own.

The attempt was to go beyond the clinical / transactional approach of stereotypical hospital brands and connect with people as people, and not as patients.

The film is set in Kerala in India, and narrates itself in the native language - Malayalam.
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