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Top 6: May 19th 2021
An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days. … read moreWith Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year's biggest festivities. TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled 'Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas. The interactive film follows Linn, a woman who gets dumped every Songkran, because she turns into a different person every time she gets splashed with water. That is until she meets the bartender, Mario, who is the only man willing to date her despite her strange condition. The campaign utilized the app’s ‘duet’ and ‘stitch’ features, allowing millions of users nationwide to virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor or actress.
See: https://vimeo.com/540481077
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Digital Producer & Project Manager: Kanokwan Kaewkern
Agency Production Director: Jiroj Mechoojit
Associate Planning Director: Pichamon Karnchanaphoosakit
Strategic Planner: Siwakorn Seetaraso
Influencer Relations Supervisor: Pornthip Sarika
Managing Partner: Vichien Techabunyat
Senior Account Director: Jirasak Jantharavithid
Account Director: Rynrada Pisawongprakarn
Account Manager:Pattaranun Deesonthichot
Production
Screenplay: Rong Soralamp
Screenplay & Assistant Director: Chaianan Soijumpa
Executive Producer: Sucheera Kaewngam
Producer: Suteera Pummaneekorn
Production Manager: Kawita Nunthakunatip
Art Director: Atthapon Kakkaew
Casting Director: Naroupat Pintakhum
Post Producer: Chaninart Sangrawee
Editor: Duriyin Nadesuwa
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