 |
Tv
Mac: The Meteorite
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The latest CleanMyMac campaign places Macs in life-or-death situations. Two ads laced with dark humour and impending computer rage, created by TBWAHelsinki, portray an agent discovering a bomb, and a group of aerospace specialists on a mission to save the Earth. The campaign was built on a key market insight: CleanMyMac was positioned as a category leader but the entire category lacked relevance at the consumer end. The two films were written to dramatize key product benefits in extreme contexts, ushering audiences to ‘Make sure you can trust your Mac’. The creative partner behind the idea is TBWAHelsinki.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
