TV ad: Clearasil Skin Perfecting Wash: Cheek Rub

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Clearasil is launching its new product - the Clearasil Skin Perfecting Wash, a strong yet gentle face wash with moisturizing microbeads - as part of its continuing effort to transform from a brand used for "zapping zits" to a product line meant to be used every day. The Clearsil user in these new TV commercials, via Euro RSCG, New York, is so confident in her clear complexion that she feels free to rub her cheeks against the faces of those she meets throughout her day.