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Clearasil Ultra Overnight: “The Science of Looking Awesome” - Ultra Overnight Wash
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Description
------------------------------------ This week Euro RSCG New York is launching a new campaign for Reckitt Benckiser’s Clearasil, to help promote its new overnight skincare products hitting U.S. stores this month, as well as the brand’s signature line of products. The new campaign takes a fresh approach for Clearasil by drawing on “The Science of Looking Awesome.” For the first time, Clearasil is promoting the scientific advantage of its products as the secret to having flawless skin, and looking and feeling awesome everyday. Creative Commentary ------------------------------------ New TV and print ads, running nationwide and globally, incorporate graphics that highlight the new products as they unleash their scientific power on young adult skin. Building off the success of Euro RSCG’s past campaigns for Clearasil, this new effort continues to champion the brand’s ability to liberate consumers from pimples and related skin issues, leaving them positive, radiant and self-assured.
Chief Strategic Officer: MICHAEL FANUELE RelatedTV
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