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Clearasil Ultra Overnight: “The Science of Looking Awesome”


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This week Euro RSCG New York is launching a new campaign for Reckitt Benckiser’s Clearasil, to help promote its new overnight skincare products hitting U.S. stores this month, as well as the brand’s signature line of products. The new campaign takes a fresh approach for Clearasil by drawing on “The Science of Looking Awesome.” For the first time, Clearasil is promoting the scientific advantage of its products as the secret to having flawless skin, and looking and feeling awesome everyday.
Credits Other credits

Senior Producer ARLENE STEINWALD

Chief Strategic Officer MICHAEL FANUELE

Planning Director BAXTER HOLLAND

Account Planner KELLY WRIGHT

Group Account Director KERSTEN RIVAS

Account Director TABATHA ROMAN

Account Supervisor MARIE MASSAT

Account Executive CRISTINA CALABRESE – GUILLAUME ESPINET

Assistant Account Executive ADAM LEONG

Business Manager SUSAN SCHAEFER

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