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NetOnNet: The Knight


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We all know everyday life can be complicated. But imagine being a vampire who can’t pick up the kids during the daytime, a knight who feels lost in the modern world or a woman whose magnetic body constantly gets her into trouble. That's the story in Forsman & Bodenfors and F&B Dailys' new campaign for home electronic chain NetOnNet. Many people spend hours online searching for information, reading tests and reviews before deciding on which home electronics equipment to buy. But once the decision is taken, it should be easy to do the actual shopping. The campaign is called “Testimonials from a tricky existence”. Using humor, the unexpected trio tells the story of how complicated everyday life can be, but how shopping for home electronics shouldn’t be. The films show the vampire talking about the difficulties of picking up the kids from pre-school and mowing lawns, when not able to do it during daylight hours. The knight testifies that his gear is quite impractical and how being chivalric sometimes puts him in socially awkward situations. The magnetic woman on the other hand feels that her ability to attract metal oftentimes isn’t the superpower popular opinion might suggest.
Credits Other credits

Client: NetOnNet

Marketing Director: Carola Tiberg

Agency: Forsman & Bodenfors

Account Director: Jessica Troedson

Account Manager: Lena Birnik

Acount Manager: Emma Svärdström

Digital Strategist: Rasmus Bjurström

Planner: Chris Baumann

Media Manager: Sara Björnung

Designer: Maria Sylwan

Music Supervisor: Music Super Circus

Production

Editor: Håkan Wärn

Grade: Grade One

Colourist: Petri Falkenberg

Sound Design: Martin Dahl

Post Production: Gangsters

Music: Music Super Circus

PHOTO:

Stills Photography: Studio CA

Retusch: Studio CA

Media Agency: Vizeum

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