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NetOnNet: Superhero, 1
Scandinavian NetOnNet unveils a new cardboard Superhero in their latest campaign from director Torben Kjelsturp. The campaign, which comes from Forsman & Bodenfors, with production company Immigrant - and was born of a thought to step away from the usual generic communication about low prices. Rather have a little fun. To do that the films introduce a new brand character. That of a superhero made of cardboard - who is on one simple mission in life. To tirelessly fight for low prices and stop people from making bad deals on consumer electronics. With a fair amount of tongue-in-cheek.
Chief Creative Officer Sofie Struwe |
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