Outdoor ad: Mercedes-Benz: Nuerija Canyon

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Top 6: June 2nd 2021

In 2020, Covid shut down air travel entirely for Chinese residents.
While it was a disaster for airlines, it was an opportunity for Mercedes…
As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class Mercedes' ultimate luxury 4x4.
We brought this to life by promoting travel within China, showing some of China's most iconic and highest landmarks as though seen from the window of a car mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers, even in 2020.
Locations:
Nuerjia Canyon, Xinjiang - 4265ft
Ganzi District, Sichuan - 14271ft
Yangshuo Mountain, Guilin - 3051ft
Nanxiong District, Guangdong - 3346ft