Outdoor ad: Startpage.de - The world's safest search engine: The Cat Lady

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Top 6: June 2nd 2021

Startpage is the world's most private search engine. With it, people can finally search for whatever while remaining completely anonymous: No tracking. No ad profiling. So we partnered up with Fuze Image and created a visual way to translate that, by developing a series of striking pixelated portraits.
Now it doesn’t matter if you wanna search for cat memes, escape Big Brother’s watchful eye, or have fun looking for fellow BDSM lovers. With Startpage, your search is your thing, and your thing only.

The campaign hit the streets of Berlin in mid-May 2021 mixing billboards, CLPs, DOOHs, and Wild posting, and then expanding into Radio, Online, PR, and influencers.