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Top 6: June 9th 2021
Interactive
Sakay.ph: Sakay HalfwayTop 6: June 9th 2021
Sakay.ph is a commuter's app developed to guide Filipinos in their day-to-day commuting adventures in the busy roads of Metro Manila. To increase brand awareness and drive more app downloads and usage, Sakay.ph launched an in-app feature to solve one of the biggest barriers to love and relationship distance and traffic.In the Philippines, there is a long-standing joke about Northerners and Southerners, those who live on opposite ends of Metro Manila, who blame "geographical incompatibility" as the reason for most break-ups. The strategy was simple exploit the available technology in the Sakay.ph app to solve the age-old question of where to meet a significant other if you live far away from each other.
More than 10,000 couples used the app to meet halfway last Valentine’s Day! We got over 1.3M total campaign reach and 250K additional app downloads in the duration of the campaign. Sakay Halfway also exceeded the Click Through Rate industry standard of 0.90% with a 10.59% CTR and we achieved over Php 5.7M in terms of PR value with minimal spend.
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