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Kopparberg: High Five
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The new campaign Kopparberg campaign, To Firsts That Last, brings to life the role that Kopparberg has played in many of life’s most memorable events. From that first sip of ice-cold cider that kicks off the start of summer, to drinking with new life-long friends at university. From being the first fruit cider to hit the shelves over 15 years ago, to having one of the fastest growing ranges of spirits brands, Kopparberg’s trailblazing and innovative approach to the industry has made it a real first that has lasted. The campaign kicks off with an epic 60” TV spots that follows the story of the High Five. Said to have originated in a 1970’s baseball game the film tracks the high five from its alleged origin, through the last 5 decades to today. Directed by Alex Hulsey and produced by Some Such, the production included over 100 cast, specialist wardrobe and a huge range of cameras and film to capture moment through time as authentically as possible.
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