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Web Film
WINAMAX: The Mama - Making Of
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On the occasion of the Champions League final and for the duration of Euro 2020, Winamax unveils its new communication campaign. Rather than the umpteenth campaign glorifying the intensity of betting, the new Winamax film signed by TBWA/Paris reinvents the codes of the sector by proposing a new reading of the punter and his motivations. Who hasn't dreamed of pleasing a loved one after winning a little money? And which of their loved ones would they want to thank? The film directed by Sam Pilling and produced by Wanda offers a humorous and tender answer to these questions. After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man's instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation. The film concludes with the phrase "Anything for your mama" expressing the son's gratitude to his mother to whom he owes everything. Elvis and his song "If I can dream" were chosen to accompany this adventure. The song's slow, powerful rhythm accompanies the elevation of the lift and the King's lyrics support the meaning of the story.
Client Managers: Alexandre ROOS, Christophe SCHAMING, Mathieu PORRI, Aurélien GUIGLINI, Julien HUBER Related |
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