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Xbox Series S: Cover Me
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Last week saw the launch of the first phase of the new four-part series of Xbox films to promote the new Xbox Series S. The campaign created by agency Assembly and directed by Fresh Films’ Jonnie Malachi features real life gaming fanatic and comedic actor Asim Chaudhry gamer playing alongside his fellow gamers. The campaign was shot on eight cameras simultaneously, in four rooms, across two buildings, with players actually communicating via XBox Live to each other. The UNIT team collaborated with director Jonnie Malachi and the whole Fresh Film crew on these witty spots. UNIT’s head of colour Denny Cooper kept the grade fairly simple focussing mostly on bringing out the textures and enhancing the atmospheres to compliment the aesthetic and add to the comedy value. Senior sound designer Chris Southwell delivered the sound mix whilst UNIT’s Fraser Cleland completed the online.
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