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Web Film
Xbox Series S: Nowstalgia
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Entering an established core community like Xbox can feel daunting, so to welcome new players to the Xbox Series S this holiday season, Xbox created a campaign all about the nostalgic memories Gen Z will create playing their favourite games on the console…before they’ve actually made them. They call it 'Nowstalgia'. To give us all 'Nowstalgia', Xbox created a series of ads that treat playing your favourite games on the Xbox Series S in the style of the classic toy ads from Gen Z’s childhood. To launch the campaign, Xbox created a custom Xbox Series S in the style of a classic talking Plushie toy to star in its own commercial. Of course, every talking Plushie needs a human best friend. And the Game With Me Series S found one in actor and comedian Jimmy O. Yang. In the film, Jimmy finds an unlikely friend in the talking plushie version of the Xbox Series S who comes to life on his couch with a very specific purpose. Xbox also created a limited run of physical Game with Me Series S Plushies that will be sent out to a variety of gaming and pop culture influencers. Each Plushie comes in a collectable graphic box just like a real talking toy. When squeezed, each Plushie will come to life on its influencer’s channel by delivering a personalized message crafted for its chosen influencer. In addition to the Game With Me hero film, Xbox is bringing the 'Nowstalgic' feelings of playing Fall Guys and Overwatch 2 to fans in a series of short social videos, reminiscent of the toy commercials players saw in their youth. Each spot showcases the experience of playing games such as Fall Guys and Overwatch 2 on the Xbox Series S, built especially to give Gen Z the nostalgic feeling they love for a console that they haven’t even bought yet.
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