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Xbox One X: Feel True Power


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It's an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting Nov. 7. Built from the ground-up with 40 percent more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. In order to appeal to all gamers, our 'Feel True Power' campaign via 215 McCann, focuses on more than specs. Our :60 anthem spot "Feel True Power" takes our audience on an emotional roller-coaster featuring core responses to power
Credits Other credits

Director of Integrated Production: Alex Spahr

Business Director: Peter Goldstein

Account Director: Drew Porter

Account Supervisor: Devina Hardatt

Assistant Account Executive: Armando Melendez

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Senior Strategist: Ryan Ouyoumjian

Managing Director: Neysa Horsburgh

Head of Production: Monica Reimold

Editorial: Cabin Edit

Editor: Scott Butzer

Managing Partner: Carr Schilling

Music: “Power” by Kanye West

Music Mix: One Union

Mixer: Matthew Zipkin

Sound Design & Mix: 740 Sound

Mixer: Stephen Dickson

Sound Designer(s): Chris Pinkston, Rob Marshall

Executive Producer: Scott Ganary

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