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Pringles is putting the 'playful' back into football after last season’s setbacks, with its new football-themed campaign. To spread their playful spirit, the Kellogg-owned snack … read morebrand’s aim is to remind people of the energy and feeling of the games wherever they watch, with restrictions still in place, and to make Pringles a part of the experience. Building on the playful element of Pringles popular Christmas campaign, Grey shows a football team having fun with their Pringles: we see players making unexpected use of the snack and its packaging as they train and prepare for their matches. In one film, a football team is lined up ready to start a match, but instead of getting ‘in the zone’ and focusing on the game ahead, the players are all turning, bemused, to look at one particular member of the team, who has decided to get playful with his Pringles ahead of the big game. The ‘Keeping Football Fun’ campaign, created by Grey, comprises multiple assets including TVC, social films, gifs, static images, OOH and stickers. All are designed to remind people how fun football is by showing how Pringles can enhance the football viewing experience.
read less...Client Pringles
Marketing Manager Stephanie Thys
Marketing Manager Aisling O’Hara
Senior Brand Manager Rui Frias
Marketing Operations Manager Fergus Brady
Senior Marketing Operations Executive Tony Colleran
Senior Digital Manager Roisin Devine
Digital Marketing Specialist Stephen McSweeney
Media Specialist Louise Murphy
PR & Communications Manager Seamus Clancy
Grey
President Laura Jordan Bambach
Strategic Planners Lee Barber, Gil Caldwell-Dunn
Business Lead Agi Varanyi
Business Director Tamsine Foggin
Account Director Becky Devereux Pile
Account Manager Alice Ashwell
Agency Assistant Producer Roberta Fox & India Smith
Designers Tyrone Zall, Adam Carter
Media Company Carat
Client Director James Morgan
Digital Planning Manager Isabella Elesinnla
Presto - Senior Account Manager Erica Hungerford
Production Design Smile Productions Barcelona
Post Producer Rosa Junkovic
Editor Michele Difrancesco
Colourist Ben Rogers (Grammercy Park Studios)
Executive Post Producer Annika Gustavsson (Grammercy Park Studios)
VFX Artist Steve Miller (Grammercy Park Studios)
Composer Liam Conwell (Town Productions)
Sound Engineer Toby Griffin (Grammercy Park Studios)
Post Sound Producer Annika Gustavsson (Grammercy Park Studios)
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