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December 2021 was a challenging month for Robot to say the least. With three international productions shooting in the same week while entering the 2nd wave of Covid-19 in South Africa, Robot caught itself adapting and surviving what it needed to in order to keep things going. Along with Familia, between Cape Town, Miami and LA, this production has finally launched, reminding Robot that it can carve its path in the midst of this virus. The campaign 'Impatience Is A Virtue' starring Jaden Smith and Coco Gauff, crafted by VMLY&R's creative directors Justine Cotter and Rai Halim channel’s the current generation’s sense of urgency for progress and positive change which have been hallmarks of the New Balance brand. NB describes the approach as "a twist on the old adage that Gen Z Has heard all their lives. But this generation isn't waiting around for someone to give them the keys to entry. Instead, they're figuring out the path to success for themselves."
Credits
Other credits
PHOTOGRAPHER: Ollie Ali @mrollieali
PRODUCTION COORDINATOR: Maddie Magner @maddiemagner
PRODUCTION ASSISTANT: Emma Stephens Boyd @emmasbroyd
STORYBOARD ARTIST: Ashwin Kumar
Agency
MANAGING DIRECTOR: David Pomfret
ACCOUNT DIRECTOR: Lucy Bugler
ACCOUNT SUPERVISOR: Logan Hassig
CLIENT: New Balance
GLOBAL DIRECTOR: Ian Fitzpatrick
GLOBAL MARKETING DIRECTOR: Michael Clarke
SOUTH AFRICA SERVICE COMPANY: ROBOT @robot_sa
EXECUTIVE PRODUCER: Liam Johnson @liamdjohnson
LINE PRODUCER: John McDonald @jt.mcdonald
PRODUCTION MANAGER: James Savage @savagemakefilm
PRODUCTION COORDINATOR: Jenna Lee Keys
CASTING DIRECTOR: Holli Bennett / Disco Creatives @hollibennett @discocreatives
PRODUCTION DESIGNER: Maria Labuschagne
PROP MASTER: Jonathan Clarke-Brown
1st AD: Travis Nel
GAFFER: Tyron Mountjoy
CHOREOGRAPHER: Ashlynn Erasmus @officialashlynn_sa
STYLIST: Mavuso Mbutuma @mavusomabuso
STYLIST: Peter Georgiades @petergeorgiades
US SERVICE COMPANY: YELLA
US CO-DIRECTOR: Courtney Phillips @itscourtneyp
HEAD OF PRODUCTION: Matthew Kauth
LA PRODUCER: Cali Burns
LA PRODUCTION COORDINATOR: Taylor Byorn Bro
LA DOP: Ayinde Anderson
LA 1st AD: Ian Thomas
MIAMI PRODUCER: Claudia Rivas
MIAMI DOP: Massimo Hanozel
MIAMI 1st AD: Juan Zuniga
EDITOR: Stephen Dunne @stephendunne_
ASSISTANT EDITOR: Blaine Pearson @blaineard
OFFLINE PRODUCER: Julian Marshall @therealjulianmarshall
EDIT HOUSE: Ten Three @tenthee_editing
COLOURIST: Joseph Bicknell @josephbicknell
COLOUR PRODUCER: Anna Kelman
GRADING COMPANY: Company Three @company3
MUSIC: Daniel Lidchi @daniellidchi
SOUND DESIGN: Alex Bingham @exercisecam
AUDIO PRODUCER: Ghazal Zargar Elahi
MACHINE SOUND EP: Matej Oreskovic
AUDIO HOUSE: Machine Sound @machinesound.co
POST PRODUCER: Sally Heath
POST HOUSE: Absolute @absolute_post
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