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Three Fold Hard Seltzer: Flow Your Own Way
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Molson Coors has launched its brand-new hard seltzer, Three Fold, into the UK with an energetic, 5m campaign aimed at adults who revel in the joy of self-expression. Flow Your Own Way, from creative agency Havas London, celebrates people who defy categorisation to flow their own way whenever, however, and in whatever way feels good. It does so through a fast-paced film centred around the liberating freedom of movement featuring an all-star cast who, by nature, refuse to simply 'go with the flow' It is choreographed by, and stars, Sherrie Silver best known for Childish Gambino's This Is America, which won an MTV Video Music Award for Best Choreography, as well as her work with artists including Lady Gaga, Rihanna, Cardi B, Nicki Minaj and Harry Styles. Silver is backed by Katie McDonnell, a stunt performer and freerunner with credits including Star Wars: The Rise of Skywalker, Wonder Woman 1984 and Resident Evil: The Final Chapter, and Yaman Okur, an experimental, multi-discipline movement designer who’s worked on and featured in numerous Madonna tours, as well as creating and starring his own show, 1mm Au Dessus Du Sol. The resulting film, set to up-tempo earworm No Unga Bunga by James BKS, is a visual and auditory collision, bringing to life Three Fold’s purpose – to champion self-expression in all its forms – and its Flow Your Own Way ethos. Launching today and running throughout the summer, it is supported by video on demand, out-of-home and social activations, as well as influencer partnerships via Havas’ sport, entertainment and culture hub, Cake. It was created by Havas’ Mark Whelan and Mark Black, and shot by Bandits Production’s Ady & Matt – whose backgrounds span dance, choreography and music videos and production – through Hungry Man.
Client: Jack Daniel – Beverages Director Western Europe, Molson Coors Related |
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