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Archer Roose: Elizabeth Banks Tries Luxury Wine in a Can
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AOR Colossus has completed its first creative campaign for Archer Roose. It stars Elizabeth Banks, who is the brand’s new chief creative officer. The actress/director/ writer/producer recently became a major investor in, and part owner of, the artisanal canned wine company. Elizabeth also stars in the spot alongside co-founder/CEO Marian Leitner. The spots bring to life the new relationship between Elizabeth and Archer Roose through a story that details how the entrepreneurs joined forces—but amps up the funny. The hero spot toggles between a testimonial with Marian and 'uninvited guest' Elizabeth wreaking havoc on her home.
Managing Director: Jonathan Balck Related |
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