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Archer Roose Wines: Into The Metaverse
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While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach - one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and chief creative officer Elizabeth Banks (Hunger Games, The 40-Year-Old Virgin, etc.), attempts to experience Archer Roose’s new varietal, Bubbly Rosé, in the metaverse. But Elizabeth is confused and mistakes a pair of sunglasses for a VR headset, resulting in her experiencing nothing more than the real world - only at a slightly darker tint. Created by Archer Roose’s agency of record, Colossus, this tongue-in-cheek video is designed to reinforce the notion that Archer Roose is a product best enjoyed in the real world with real-world people enjoying real-world experiences.
Associate Producer: Samantha Derderian Related |
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