 |
Radio
Nissan: Don't Play it by Ear - Cicada Song
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The first sign of car trouble is often a sound. It can send our mind racing. Even those of us with no automotive expertise will often try to diagnose the situation from the intensity of a rattle or the frequency of a hiss. In this hyperbolic Nissan campaign, customers examine the sound in excruciating detail. They deep dive into a description of the noise and the memories and feelings evoked. But then suddenly, a Nissan Service Technician snaps them back to reality with a simple explanation of what’s really going on.
The message of the campaign is clear: Over-analysing your auto troubles will only give you anxiety. Don’t play it by ear, trust the sound advice of a Nissan Service Technician. They undergo rigorous training and must meet stringent requirements — so they can tell you exactly what’s happening, and help you get back on the road.
Audio Director: Steve Gadsden Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
