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Mike’s Hard Lemonade: Lawless
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Mike’s Hard Lemonade recently launched its History of Mike’s campaign, featuring epic cinematic ads that explore the backstory of who Mike might have been, and his quest to find the perfect lemons to create the best-tasting hard lemonade. More than two decades after creating the hard lemonade category, Mike’s Hard lemonade is still number one. The category leader is also releasing a limited time only seasonal flavour, Mike’s Hard Lemonade Pineapple, in stores now nationwide through August. The campaign, created by WorkInProgress, who won AOR duties early this year, brings to life the brand’s decades-long lemonade expertise through cinema, TV, digital and more. Premiering end of May and running through the summer, consumers will follow Mike on his quest to find the perfect lemons, either trekking through the jungle to find the rarest lemon tree in the world or robbing a train that is carrying the most precious cargo, lemons, to create this revolutionary beverage.
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