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The ad campaign, Hard Days Deserve a Hard Lemonade, will feature new characters, Hank and Joel, as the brand’s gatekeepers. Audiences will find the duo stationed at a neighbourhood convenience store as they encounter a variety of customers who have experienced hard days and are looking for Mike’s Hard Lemonade. Hank and Joel will bring a humorous touch to the serious business of rewarding hard-earned thirst with a refreshing Mike’s Hard Lemonade.
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