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Acne: Step inside
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Volvo Car Mobilitys shared mobility service M, provides direct access to cars as an alternative to private ownership. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launch a campaign to get more people to sign up for the service. As part of a bigger campaign under the tagline “The new way to own a car” the film starts off in a parking garage. The camera then travels through an infinite loop of car doors to show how the service makes it possible to get to different places by booking one of their cars, only to return to the same car at the same parking spot.
Account Director: Johanna Gradin Related |
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