In this sci-fi inspired film made by the Global Creative Consultancy ACNE, Volvo Car Mobility wants to inspire a new approach to cars. The dreamy result shows what could happen if … read moremore people were to share cars instead of owning them. Volvo Car Mobility’s shared mobility service M, provides direct access to cars as an alternative to private ownership. app. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service. As part of a bigger campaign under the tagline "The new way to own a car" the film is reminiscent of classic science-fiction and was directed by Tomas Skoging. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.
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