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Top 6: January 20th 2021
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TAC: The lucky ones get caughtTop 6: January 20th 2021
Every year TAC creates a holiday enforcement campaign feature police telling drivers they will be out in force to catch drivers breaking the law. But after a year like 2020 where the police have had to endure so much, TAC decided to change tact. This year they positioned police not as enforcers but protectors. They reminded drivers they would be lucky to be caught by police, because the alternative could be much worse. The campaign came to life in a harrowing 60” TVC that brought back memories of the iconic TAC work, as well as print, radio outdoor, social and digital.
Producer: Alice Grant Also best this week |
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