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Top 6: June 23rd 2021
Interactive

Harley-Davidson: The Tough Turban

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Top 6: June 23rd 2021
Freedom – freedom to ride – is at the heart of a new innovation championed today by Pfaff Harley-Davidson. The Tough Turban was conceived and designed by Toronto’s Zulu Alpha Kilo, the dealership’s creative partner, which developed this advancement using impact-resistant materials to better protect motorcycle enthusiasts. The design features emerging technologies in protective gear like non-Newtonian foam that hardens on impact, 3D-printed chainmail and a composite fabric used in bullet-proof clothing. The full design considerations for the prototype have been open-sourced and released online, enabling any manufacturer in the world access to the virtual blueprint to make their version of a reinforced turban for riders in their region.

https://www.youtube.com/watch?v=MuEPzf5qp-s
Credits Other credits

Head of Design: Stephanie Yung

Designer: Jeff Watkins, Rasna Jaswal

Client: Brandon Durmann, Melanie Somerville

Account Team: Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado

Strategy Team: Spencer MacEachern, Shaunagh Farrelly

Product Design: Sparks Innovation

Editor: Jessie Posthumus

Moton Graphics: Ashlee Mitchell

Illustrator: Nabil Elsaadi

Audio Engineer: Dino Cuzzolino

Web Design: Jacqui Lau, Kesia Payne

Photographer: The Moto Foto | Dan Lim

Online Artist: Felipe Chaparro

Head of Production: Adam Palmer

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