ACT Healh Promotion: The theory of involution

ACT Health Promotion is an NGO dedicated to campaigns against tobacco, for example. With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. A full-page newspaper ad campaign and social media posts mimic old layouts from early 20th century advertising campaigns, conveying the concept that the product is new, or at least looks new, but the tricks to hook people are not the same.