RT-MART, one of Taiwan's biggest hypermarkets, discovered that their marketing emails were no longer being read. After all, how often do customers open emails marked ‘SPAM’? The … read moreanswer is almost none. So how do we deliver promos’ messages, and more effectively influence consumer purchases.
To reach our customers, we knew we had to get innovative. And to get innovative, we got traditional. We said goodbye to electronic DMs, and created a new take on the humble DM by turning it into a lottery ticket- the RT-MART Golden Rat DM Lotto. The world’s first DM lottery. Instead of choosing lucky numbers, customers chose products. And while making their decision, it was impossible not to notice RT-MART’s great deals and promos.
・Lottery participants: 22,348
・Average time spent on website: 20 min
・Growth of members reaching 115%
・Sales growth during the lunar holiday period increasing to 104%
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