TV ad: McDonald's: Laughter

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Top 6: July 14th 2021

McDonald’s launches new brand platform, 'Fancy a McDonald's?' today with a campaign that celebrates the authentic role McDonald’s plays in our everyday lives and reminds us all that, amid life’s pressures, we all need moments of light-hearted release. The 'Fancy a McDonald's?' platform, devised by Leo Burnett, aims to show how an invitation to get a McDonald's is more than an invitation to enjoy delicious food, but to let go of life's pressures and just enjoy. The launch ad, ‘Laughter’, adopts a simple yet powerful tone, doing away with words in favour of a focus on laughter as the thread that glues the human experiences people share with one another.

Category Restaurants & fast food
Agency Leo Burnett London
Production Academy Films
Country United Kingdom
Uploaded 6 July, 2021

Credits

Director
Billy Boyd Cape
Chief Creative Officer
Chaka Sobhani
Creative Director
James Millers
Creative Director
Andrew Long
Senior Creative
Joe Miller
Agency Producer
Graeme Light
Production Company Producer
Juliette Harris

Other credits

Agency

HEAD OF PLANNING: Tom Sussman

PLANNING DIRECTOR: Joe Beveridge

PLANNER: Theo Pons

BUSINESS DIRECTOR: Sam Houlston

ACCOUNT DIRECTOR: Steph Bates

SENIOR ACCOUNT MANAGER: Laura Taylor

ACCOUNT MANAGER: Nicola Kuan

ACCOUNT EXECUTIVE: Carys Parry

MEDIA BUYING AGENCY: OMD UK

Production

EDITOR: Billy Mead of tenthree editing

Post Production

POST-PRODUCTION COMPANY: Darran Nicholson at Framestore

Audio

AUDIO POST-PRODUCTION COMPANY: Factory

AUDIO ENGINEER: Jack Hallett

CLIENT: McDonald’s

VP MARKETING & FOOD DEVELOPMENT: Michelle Graham-Clare

DIRECTOR MARKETING & FOOD: Steven Howells

HEAD OF MARKETING – AFFINITY, TRUST & FAMILY: Hannah Pain

BRAND MANAGER: Amber Myers

CAMPAIGN ASSISTANT: Maxime Van de Riet

McDonald's: Laughter

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McDonald's: Laughter

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