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Top 6: July 14th 2021
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Le Pliage: It Is Not a BagTop 6: July 14th 2021
Partnering with boutique creative network FRED & FARID, Longchamp the iconic Parisian fashion house – is launching the first ad campaign for its most iconic line, Le Pliage. Crafted with leather handles, a signature flap, colorful nylon and now recycled fabric, within a new Pliage Green more durable collection Le Pliage is named after the French verb "to fold," because it can be folded up and stowed away. Inspired by origami, and a trip that Longchamp's founder's son Philippe Cassegrain took to Japan in the 90s, Le Pliage was initially released in 1993… and instantly skyrocketed to fame. Since then, it’s been sold around the world and carried by countless celebrities. It is rumored to be found in every home in France. Whether for travel, or everyday wear, Le Pliage is a must. Le Pliage is a legend. Le Pliage has become a design icon because of its ingenuity, and its status as the first style to pair nylon and leather in a chic way (all for a surprisingly affordable price).
Brand Supervisors: Jean Cassegrain (CEO), Sophie Delafontaine (Creative Director), Marie-Laure Dubuisson (CMO), Marie Coumes (Visual Production Project Manager) Also best this week |
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