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WhatsApp released its final spot from its global privacy campaign, a collaboration with BBDO Berlin. Courtney Hoffman of London-based production company Lief brings a fresh … read moreperspective to the 'Message Privately' campaign, marking her commercial directing debut with the collection of three spots. Utilising a rich visual palette, the ads showcase the Facebook-owned app’s end-to-end encryption feature. End-to-end encryption technology adds layers of protection, ensuring only you and the recipient have access to your messages. Nobody else, not even WhatsApp, has access to your conversations. Keeping things fun with pops of colour and a bouncy vibrancy throughout, Lief and Hoffman’s devotion to creating standout work demonstrates a richness in storytelling from an entertainment mindset. Hoffman is no stranger to working within this world; for the past decade she has worked as a lauded costume designer for commercial and film, with credits including Baby Driver, The Hateful Eight, and Captain Fantastic. It’s no surprise, then, that every detail of the WhatsApp campaign oozes a filmmaker-forward approach, featuring spot-on costume, art direction, cinematography, and great casting of actors, while the original music by award-winning composer Emile Mosseri (Minari, Kajilionaire) brings a playfulness and spirited energy to each spot. The first ad 'Double Date' transports the viewer to an awkward restaurant scene, where one couple dominates the conversation. Rather than delivering a nudge or kick, the quieter twosome WhatsApp one another privately under the table, then share a knowing glance. In 'Dream Job', a woman receives notice of a career-changing decision while in the loo, then proceeds to take a victory exit lap out of the office. A feel-good aura pervades the final spot 'Secret Language', revealing the behind-the-scenes education that went into learning the language of a loved one. Curating the right filmmaker for the creative brief is a hallmark of Lief’s, as founder/executive producer Margo Mars is known for guiding completely new and unlikely talent to land major commercial projects. A reputation well-earned, as evidenced by this campaign-helming debut, wherein Hoffman details the privacy benefits of WhatsApp’s end-to-end encryption with confidence, panache, and just the right amount of cheek.
read less...Managing Director: Amanda Goodspeed
Head of Creative | WhatsApp: Rodrigo Moran
Designer: James Anderson
Program Lead: Marla McCormick
Program Manager: Ally Galston
Business Affairs Manager: Nicholas Sempertegui
Director, Marketing: Maz Sharafi
Director, Brand & Consumer Marketing: Eshan Ponnadurai
Global Head of Brand & Integrated Marketing: Vivian Odior
Brand Marketing Manager: Jessica Chin
Consumer Producer Marketing Manager: Bosco Zubiaga Delclaux
Creative Producer: Eric Rottenberg
Global Head of Culture & Community: Helen Lawrence
Global Social Marketing Lead: Nathalie Balda
Strategic Media Planning Lead: Peter Schnupp
Strategic Media Planning: Felipe Tavares Chaves
Global Performance, FB Platform: Erica Hong
Global Performance, FB Platform: Grace Wong
AGency
Global Strategy Lead, BBDO San Francisco: Jose Higuera
Global Account Lead, BBDO San Francisco: Minjia Qiu
Global Account Director, BBDO San Francisco: Natasha Hoban
Global Management Supervisor, BBDO San Francisco: Disha Jain
Junior Designer, BBDO Berlin: Arash Sabbagh
Managing Director, BBDO Berlin: Mark Andree
Senior Account Manager, BBDO Berlin: Kadia Sow
Account Manager, BBDO Berlin: Lea Duchez
Art Buying: Betty Zschirnt
Art Producing: Katja Sluyter
Production
Production Manager: Lizzie Wilkinson
Location Manager: Ross Kirkman
Casting Director: Kharmel Cochrane
1st Assistant Director: Andrew Potter
2nd Assistant Director: Andrew Vanneck
Director’s Assistant: Karimah Zakia Issa
1st Assistant Camera: Kate Eccarius
Gaffer: Jono Yates
Production Designer: David Lee
Art Director: Poppy Luard
Costume Designer: Mr Gammon
Make-Up Artist: Michele Bayliss
Hair Stylist: Darren Evans
Editor: Paul O’Reilly
Assistant Editor: Helena Teixeira
Offline Post Production: Trim
Composer: Emile Mosseri
Sound Designer: Michael Vitacco
Audio Post Production: Heard City
Colourist: Yoomin Lee
Online Post Production: Craftwork
Post Production Supervisor: Wiebke Warndorf
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