Hinge: Angel Wings

Hinge, the fastest-growing dating app in Australia, is unveiling its latest international ad campaign that celebrates the ultimate moment all dating apps users long for finally deleting their profile. The four new spots playfully feature daters sharing the news with their profile pictures that it’s time to break up. While it’s been a good journey, they finally met their perfect match, and it’s now time to say goodbye. The new spots are a part of Hinge’s ongoing 'designed to be deleted' campaign and were produced in partnership with the creatively led advertising agency, Opinionated.