Hinge: Freeze Frame

Hinge, the fastest-growing dating app in Australia, is unveiling its latest international ad campaign that celebrates the ultimate moment all dating apps users long for — finally deleting their profile. The four new spots playfully feature daters sharing the news with their profile pictures that it’s time to break up. While it’s been a good journey, they finally met their perfect match, and it’s now time to say goodbye. The new spots are a part of Hinge’s ongoing ‘designed to be deleted’ campaign and were produced in partnership with the creatively led advertising agency, Opinionated.