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Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
Credits
Other credits
Client: Telstra
Chief Marketing Officer: Jeremy Nicholas
Head of Brand: Julie Caulfield
Principal of Media, Sponsorship & Awards: Genelle Sharples
Senior Marketing Specialist: Maria Rizzo
Senior Marketing Specialist: Rebecca Borgo
Senior Marketing Specialist: Alita McMenamin
Senior Media Specialist: Robbie Aoukar
The Monkeys Group CEO & Co-Founder: Mark Green
Head of Business Management: Belinda Drew
Senior Finished Artist: Leah Horsley
Senior Designer: Mel Watson
Senior Designer: Megan Leckey
Casting: Stevie Ray @ McGregor Casting
Post House: The Editors
Editor: Bernard Garry
Online: Soren Dyne and Matt Edwards
Sound Post-Production: Song Zu
Sound Producer: Kat Aquilla
Sound Engineer: Simon Kane
Print Production
Production Company: Red Door
Photographer: Paul Blackmore
Executive Producer: Natalie Loveridge
Retouching: Cream Electric Art
Media: OMD
Social & Web: Telstra In-House Creative & Production
Campaign Strategist: Nick Chin
Creative Director: Nads Spencer
Lead Producer: Melanie Stefanou
Creative Producer: James Nyssen
Editorial: Campbell Simpson / Harry Tucker
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