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Subaru Canada: Big On Trust
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After a successful launch of the new 2021 Ascent earlier in the year that unveiled Subaru’s biggest vehicle ever, the company has found more creative ways to flex its size. Subaru Canada recently launched a series of custom-built OOH ads that are so big, that they exceeded the size of the media space provided. The first style poster is so large that it ventures beyond the frame to fill the wall. The second Subaru poster needed to be curved to fit into the regulation metal frame. For the last execution, special concertinaed folds help the final oversized poster fit into a frame with glass. The campaign was intended to draw further attention to the three row 7-8-seater SUV that is still young within the Subaru line up.
Clients: Gary Sappleton, Cynthia Bouris, Don Durst, Curtis Lang Related |
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