TV ad: DSG: DSG Bust A Move

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DICK’S Sporting Goods is launching a new campaign for its exclusive family athletic and athleisure brand, DSG. Starring celebrity dance duo Stephen ‘tWitch’ & Allison Boss who announced their partnership as the celebrity faces of the brand in April the new work launches today and represents DSG’s latest campaign by AOR Where Eagles Dare. The centerpiece of the integrated effort is a :30 hero spot set to Young MC's Bust A Move that celebrates music and movement for all. In the spot, tWitch & Allison, along with a diverse cast of characters, capture the spirit of the brand by busting a move in their own way and sharing their personal style while wearing DSG apparel.

The campaign was created by Pittsburgh-based Where Eagles Dare, a creative agency that has been working with the DSG brand since January 2021.

Elements of the campaign include video cut downs (:30, :15s, :6s), social content, email marketing, web banners, in-store signage and photography.