Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Flex: Aunt Maria


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
VIA has launched a new campaign on behalf of Flex, a line of revolutionary menstrual products that give women freedom over their periods. Flex products are so obviously better for period health, the team tapped a few squeamish spokespeople to share the truth with the world — and they are more than up to the challenge. The series of 15-second spots feature real people who, for once, do not embody the typical period consumer, but rather the tropes of people who have often perpetuated misinformation, denial, and shame around your period. VIA cut through the clutter with work that is distinct from the way traditional and new DTC period care brands speak about menstruation. This is a new way to speak with all menstruators, with a fresh, honest perspective.
Credits Other credits

Client : Flex

Founder & CEO: Lauren Schulte Wang

Creative Director: Maira Almedia

Head of Copy & Content: Maggie Dodson

Agency

Client Strategist: Sarah Blais

Planner: Kelley Collacchi

Project Manager: Sophia Abbott

Post House: Vacationland

Post Editor: Shannon Meserve

Post Editor: Sam Peisner

Post Producer: Amanda Gray

Colorist: Nick Metcalf, The Mill

Mix: The Soundtrack Group

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news