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Flex: Dad
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VIA has launched a new campaign on behalf of Flex, a line of revolutionary menstrual products that give women freedom over their periods. Flex products are so obviously better for period health, the team tapped a few squeamish spokespeople to share the truth with the world — and they are more than up to the challenge. The series of 15-second spots feature real people who, for once, do not embody the typical period consumer, but rather the tropes of people who have often perpetuated misinformation, denial, and shame around your period. VIA cut through the clutter with work that is distinct from the way traditional and new DTC period care brands speak about menstruation. This is a new way to speak with all menstruators, with a fresh, honest perspective.
Client : Flex Related |
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